The Child Care Directors Chair Podcast

513 Invisible Isn’t an Option: The Real Cost of Childcare Marketing Mistakes

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In this must-listen episode of The Child Care Director’s Chair Podcast, Erica Saccoccio sits down with childcare marketing expert Mark Davilus to break down the rapidly changing landscape of childcare marketing—and why traditional word-of-mouth is no longer enough. They dive into how today’s parents actually search for childcare online, the power of social proof and reviews in driving enrollment, and why consistent online visibility is now a non-negotiable for growth.

This episode exposes the most common marketing mistakes childcare centers make, the hidden cost of staying invisible online, and what directors must do to remain competitive in an increasingly digital marketplace. If enrollment feels harder than it should, this conversation will shift how you think about marketing your program—starting now.

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